WhyAVbusinessesfail
AndwhatClickstreamexiststofix.
Theoperationalreality
While working at an AV company in New Zealand, I saw firsthand how installation businesses struggled to implement AI despite clear opportunities. They had the data, the workflows, the pain points—but lacked the systems to make AI actually work for them. After returning to Belgium and validating this was an industry-wide problem, we co-founded Clickstream to solve it.
— Gleb Prokopchuk, Co-Founder
Most AV installation companies don't fail because of demand.
They fail because operations can't keep up.
Leads come in but responses are slow. Quotes take days instead of hours. Follow-ups depend on memory. Sales, technicians, and admin operate in silos. Coordination becomes a constant manual task.
The result: lost projects, lower close rates, stalled growth, constant fire-fighting.
As job size and team size increase, these problems compound. What worked at 3 technicians breaks at 10. What was manageable at $500k revenue becomes chaos at $2M.
Clickstream exists to remove this operational friction completely.
Whatwebuild&manage
AI-poweredrevenueandoperationssystemsthateliminatethefrictionkillingAVbusinesses.
We build and manage AI-powered systems that handle lead intake, qualification, and routing with intelligent decision-making. Instant response and adaptive follow-up. Smart quoting workflows and predictive reminders. Automated sales-to-install handoff. AI-driven technician coordination. CRM synchronization. Job tracking and reporting.
All built on top of your existing tools. No forced migrations. No unnecessary platforms.
This is not software you buy. This is not a tool you learn. This is an operational partnership—we build, manage, and continuously optimize AI-powered infrastructure that makes your AV business run predictably while you focus on installations.
Howweoperate
Six principles that define every Clickstream engagement
Eliminate, Don't Optimize
We don't make manual tasks easier—we remove them completely. If a workflow still requires human intervention, it's not finished.
AV-Specific Operations
We serve AV installation companies exclusively. This means workflows built for how AV businesses actually operate—not generic automation theory.
Works With Your Tools
We build on top of what you already use. No forced platform migrations. No ripping out systems that work. Just coordination between them.
Fast Deployment
Systems go live in weeks, not months. Because every day you wait to fix operational friction is another day of lost revenue.
Measurable ROI
We compete on outcomes, not features. Our pricing reflects business impact—most clients recover the investment within the first month.
Ongoing Partnership
This isn't a one-off build. Systems are monitored, optimized, and improved continuously as your business evolves.
Whatweeliminate
The operational failures killing AV businesses
Theoutcome
YourAVbusinessbecomeseasiertorunasitgrows—notharder.
Leads get instant responses. Quotes go out same-day. Follow-ups happen automatically. Sales and install teams stay coordinated. You stop being the bottleneck. Revenue stops leaking.